Many bloggers believe that simply sharing their blog on a social network is enough to get them the required traffic. Well, sorry to disappoint, but using any platform to promote your blog and have many readers react to it, is not easy.
But still, social media platforms are lucrative when it comes to getting the desired audience. In order to do so, you have to get everything right. Here is how using social media will work in your favor and get your blog noticed.
Social Media Hashtags are Your Best Friend
You might not have imagined this before, because hashtags look innocent but in actuality they can be very lucrative. These are just like mini promoters, which will do all the social media marketing work on your behalf. Hashtags help you target the interested and hungry traffic to your blog.
Hashtags mostly work on social media platforms like Twitter and Instagram. Ensure your chosen hashtags work for you by targeting your readers. For instance, if your post is sharing something about blogging for beginners, consider hashtags like #FSBbeginnerblogging.
Social Media Attracts Shares
One thing that can make social media a perfect platform for your blog is the ability to share the content. You simply need to ask your audience to share your post on Facebook or retweet it. Make sure you include a call to action at the bottom of your post, and you’ll be amazed at how many shares you get.
However, sometimes you don’t have to persuade people to share your post. Post something interesting or educative and get automatic shares on Facebook, Instagram, or LinkedIn. That’s the magic of going “viral.” But ensure you stick to the rule of simplicity and clarity if you want to get any shares.
You can Integrate Social Media in Your Blog
Through social media, you can bridge the gap between popular sites and your blog. You give people who visit your blog an easy way to connect with you. They can easily reach you and share your content through social media elements integrated into the site.
You can integrate through social media buttons that allow users to interact with you. Or you can do so through share buttons that enable readers to share your content with their friends. Lastly, social media logins allow users to engage with you through comments, questions, and suggestions.
Social Media allows you to Include Visual Appeal
Posts attached to an image, gif, or a video has a unique way of inspiring interests. Nobody can ignore an image. Social media sites such as LinkedIn and Google+ allow an automatic thumbnail image display from a post. Facebook also allows the automatic display of the post image, and you can even select a different photo to display.
Being able to include an image improves the aesthetic appeal of your blog content. You can then share the post and the image on social media, and you’ll be amazed at the number of views and shares you manage to get.
You can Join Communities
Another way that social media gets your blog noticed is through communities. You can join various Facebook and LinkedIn groups relevant to your niche and share your content there. These are lucrative platforms that will help you get recognition for your blog.
But even after joining these communities, don’t be too aggressive in self-promotion least you annoy people. Make sure you start by joining conversations and answering people’s questions, just like it’s done in various forums. Once you’ve inspired some form of trust, you can now share links and posts from your blogs.
Influencers can Help Promote Your Blog
When it comes to social media marketing, there are some icons that can signal you what works and what doesn’t. Influencers are masters when it comes to engaging and sharing value. You’ll think they have the magical power to attract people and get them to share their tweets and posts.
If you want to promote something, you should understand that a huge following can help spread the word like wildfire. Make sure you follow those influencers keenly as you can get some promotion clues you can use to your advantage.
Social Media Bookmarking
Social media bookmarking has been used in the past and might not be as effective as it used to be. But this doesn’t mean it’s no longer as lucrative. You can still social bookmark your blog on high profiles and manage to command a huge audience base.
To make this effective, spend some time to bookmark, comment, share, and like other blog posts. This way, you’ll easily encourage increased activity on your post bookmarks and make your social media marketing successful.
Bottom Line
Promoting your blog on social media can be fun and engaging. There are various quick ways to promote your blog on social media and make everything work in your favor. If you do it right, the social network can be of great help when it comes to your blog’s search engine ranking.
Remember to share how you use social media to get your blog noticed and what has worked for you.
Find this information helpful? Let me know in the comment section below. What’s do you think is your favorite social media platform to use for your blog and why?
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